2015-16 @MARCHMADNESS DATA
During his time with the NCAA as a digital and social media extern, Zac produced, developed and scheduled out tweets, graphics and GIF's that engaged college basketball fans of all teams. After his externship concluded at the end of April 2016, he analyzed the data from the generated content that was published to the Facebook and Twitter accounts. Here are the numbers behind those social posts:
TWITTER
2,883,774 TOTAL TWITTER IMPRESSIONS
With content being distributed daily for three straight months, Zac cumulated a total of 62 tweets for the @MarchMadness account.
47,852 TOTAL ENGAGEMENTS
Gathering the data from all 62 published tweets, my content combined for a total of 1,847 retweets, 4,640 likes and 28,360 media views.
FACEBOOK
2,297,991 TOTAL FACEBOOK IMPRESSIONS
By using the same tweets and scheduling them to publish on Facebook, I generated 28 posts for the March Madness page.
1,459,914 TOTAL UNIQUE USERS
Using the same data from the post's listed above, all 28 posts accumulated a total of 15,313 clicks as well.
Out of all of Zac's posts generated during his externship, he was not surprised to find that the Duke vs North Carolina tweet saw the most engagement and interactions.
On his first week of the externship, Zac was freelancing the Butler men's basketball game where they honored Andrew Smith. After sending the image he captured with his phone to his boss to tweet out, @sportscenter used the same image on all three of their major social media accounts.
SOCIAL MEDIA HUB // 2016 WOMEN'S FINAL FOUR
To conclude his externship with the NCAA, Zac lead a group of 16 students to produce, monitor and interact with content and fans who were both at the Final Four and who were engaging with the accounts over social media. Below are some pieces of content that he developed from scratch and pushed out on the Women's Final Four accounts during the tournament.
DOCUMENTING HISTORY
The UConn Huskies won a fourth consecutive national championship – a first-time occurrence in Division I women’s basketball. Earning its 11th title, the Huskies tied the University of California, Los Angeles, men’s basketball team’s all-time mark for Division I championships. The UConn title also made Geno Auriemma the only Division I basketball coach in history with 11 championships, passing UCLA men’s coach John Wooden. UConn’s Breanna Stewart (below) also set a collegiate basketball record by being named the Women’s Final Four Most Outstanding Player for the fourth consecutive year.
GIF CONTENT
Media day allowed Zac and his team to talk with the top five players from each team and gave them the creative freedom to produce any content they thought would come in handy during the remainder of the weekend. After working with three of the four Final Four teams, Zac was able to take the footage captured and develop the GIFs to compliment live game play on Twitter.
VIDEO CONTENT
